Day 11 - Setting Goals

Setting personal and professional goals is important within any organization because it gives a person a clear direction and encourages them to strive to be better. Our Account Manager, Michelle Russell, definitely took her goal setting serious this past year and completed one of her milestones in just one month! 


Day 8 - Employee Highlight: Jason Lyons

IWS Employee Highlight: Jason Lyons, Technical Director

In the 11 years with this company, Jason has played a vital role to IWS, developing our firm's Content Management System and by continuing to keep up with the ever-changing technology to better serve our clients. Thank you for all you do, Jason! 

Day 7 - Arizona Economic News

Our Client, Arizona Economic News, shares the latest news and top stories about Arizona's economy. They also post videos that feature local businesses and entrepreneurs, like this one we created about Will Carter from Keller Williams Realty.


Day 2 - Client Sharing Presentation

Every week, one of us at IWS gives a presentation on something cool or interesting that’s happening in our line of work (Marketing/Advertising/Public Affairs/Tech/Design). We also discuss new projects we are working on and brainstorm fun ideas for upcoming campaigns. This weekly presentation gives us a chance to learn new skills and brush up on old ones and also keeps everyone in the loop about client projects.

Here's a great presentation that IWS Web Developer, Justin Yingling, shared on tools, tips and tricks for account managers, marketing specialists, designers and developers, that made all of our lives a little bit easier! 


SEO For Beginners

What is SEO?  What does SEO stand for? And how can a successful SEO strategy lead to increased page views of your website and increased exposure of your brand?

SEO stands for Search Engine Optimization and, according to Wikipedia, the definition of SEO is “the process of affecting the visibility of a website or a web page in a search engine's 'natural' or un-paid ('organic') search results."

What does this mean in layman’s terms? Simply put, SEO is the process through which you optimize your website to make it easier for search engines like Google, Yahoo!, and Bing to index your content on your website, therefore increasing the amount of traffic that it receives from search engines.  

Why is SEO Important?

Although search engines are efficient, they need assistance in combing through the tons of data on millions of websites. By optimizing your website and improving your SEO, you can guide search engines through your website data and return better results to users. In addition, making your content more SEO friendly will boost your website higher in search results where users can easily find it.

Ways to Improve SEO

There are many factors that impact how a search engine indexes your website and they are constantly changing as search engines become more efficient. Here are a few tips:

  • Improve your Meta Title

The Meta Title tag is the single most important element of a web page. The title tag should be an accurate and concise description of the type of content that is on the page, which helps both the user and search engines better understand what the page is about. Ways in which to maximize the effectiveness of the Meta titles is to

    1. be mindful of length; 
    2. place important keywords close to the front of the title tags; 
    3. leverage your brand; and 
    4.  think of compelling title tags. 

  • Improve your Meta Descriptions

While research shows that Meta descriptions aren't important to search engine rankings they are extremely important in improving the page’s click-through rates. Meta Descriptions give the publisher of the content an opportunity to advertise the content to searchers and let them know what the page is about.

  • Adding Social Sharing

We live in a time when social media is key, so making it easier to share your content to these platforms is a valuable tool. Adding share buttons for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn to your blog posts will have a positive impact on your SEO and improve the ranking of the page. Nowadays, adding these sharing buttons just takes a few minutes and can be added through a plugin or a simple copy and paste from a specific social network's own code. It all boils down to the fact that the more that your content is shared, the broader the reach of your content and the better the SEO impact will be.

  • Optimizing Images for SEO

Another important factor of SEO is how you optimize the images that accompany your content. Images that are posted on a specific page that have relevance to the content can have a positive impact on the "ranking" of that specific page. The way that you also save your image with the correct file name describing the image and also the phrase in which you make your "alt" tags are two ways to optimize the images for SEO. The “alt” tags should include relevant keywords to the file and also the name of your website or business. By consistently following these simple steps you will start to see improved results for the way that your content appears in search engine results. 

Also of Interest:

Get Your Social Media on Track for 2015
The Latest in Social Media Marketing: Google and Twitter Partner up
Nationwide - Morbid or Brilliant?