Google Re-Brands Ad Products

Google is rebranding it’s advertising offerings to help small business better use the company’s marketing platforms. The biggest change is the service formerly know as AdWords will now be Google Ads. Google will also be making use of “Smart” campaigns that use advanced machine learning tools to optimize campaigns and generate better results. Will these changes encourage more small business to try online advertising? Click here to learn more.

Infographics Are Fun

Infographics are a highly effective (and fun) marketing tool and we’ve got the numbers to prove it! Check out our case study on the infographic campaign we’ve developed for our client, QFI.

Case Study: QFI Infographics

What started as a one-off infographic has turned into a monthly high performing, multi-channel campaign for IWS client, Qatar Foundation International (QFI).

With three infographics published, and more underway, we're excited to share our work and the results we've been able to achieve for QFI.

MIHS Expands to West Valley

Congratulations to our client Maricopa Integrated Health System on the acquisition of the Maryvale hospital! Learn all about it here.

Promotion!

IWS would like to congratulate Brittany Dugan on being promoted to Account Manager! Thank you Brittany for your continued commitment to our clients. We look forward to watching you rock your new role!

Google Innovations

Apple has dominated the mobile phone world for a while now, but they might start shaking in their boots. At this year's annual I/O Developer Conference, Google revealed a cascade of exciting innovations to their Google universe. Click here to read about the areas that Google is crushing Apple and how the industry experts think Apple will answer.