Day 2 - Client Sharing Presentation

Every week, one of us at IWS gives a presentation on something cool or interesting that’s happening in our line of work (Marketing/Advertising/Public Affairs/Tech/Design). We also discuss new projects we are working on and brainstorm fun ideas for upcoming campaigns. This weekly presentation gives us a chance to learn new skills and brush up on old ones and also keeps everyone in the loop about client projects.

Here's a great presentation that IWS Web Developer, Justin Yingling, shared on tools, tips and tricks for account managers, marketing specialists, designers and developers, that made all of our lives a little bit easier! 

 













Convenience vs. Spontaneity - Our Future with The Internet of Things

First of all, what is the Internet of Things? Well, simply put, this is a network of objects or “things” that surrounds us every day, collecting data about how we live. Soon, these objects will begin talking to each other. Imagine that your coffee pot turns on and starts brewing when your alarm goes off. Gym machines know your workout as soon as you arrive. Your sprinklers turn on when moisture sensors tell it to. All of these things will soon be possible.

With smart technology, you will be able to connect devices, such as your phone or tablet, with home appliances, automobiles and machines so that you can control them with a click of a button, the sound of your voice or even your GPS location.

Here are five incredible examples of smart technology:

1. Medical devices that can point you in direction of the closest defibrillator when you have a heart attack;

2. An office that will not only start up or shut down your workspace when you come and go, but will also text your husband or wife when you leave for the day;

3. A device that will feed your pets on a schedule with a preset amount of food;

4. A coffee shop that can sense your approach and start preparing your regular order;

5. A smartphone that directs you towards a friend nearby, or directs you away from an ex.

In this programmable world, life is supposed to be simpler. It’s supposed to help us move through the day with fewer worries and speed up our already face-paced culture.

And while smart technology has plenty of advantages, it ‘s hard not to notice that it also takes away some of our free will. What if you wanted to order something different from the coffee shop? Or sustain an injury and need to customize your workout at the gym? A trainer would quickly be able to assess the injury and alter your routine to keep you safe, but these technologies won’t be as flexible or accommodating on a whim.

So although smart technology will make things easier, it could potentially eliminate our spontaneity - and it begs to question, is the convenience worth it?

About the Author: Nicole Momont heads a variety of accounts at IWS ranging from local non-profit organizations to entertainment and retail businesses. She oversees social media and online digital efforts, website launches, media buying, public relations and email marketing; managing everything from strategic planning, implementation, monitoring and on-going analysis.