Why Infographics Are Important

We love a good infographic here at IWS! We believe they’re a great way to provide shareable content across multiple platforms and here is a must read if you’re looking for ways to build stronger relationships with your customers. Don’t forget to ask us how we can create a custom infographic for your brand.

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Welcome Rachel!

IWS welcomes Rachel Quinn to the team! Rachel joins our Washington, D.C. office as an Account Manager and is looking forward to working with our amazing clients. 

Rachel is a graduate of Saint Joseph’s University with a B.A. in Communications Studies and Journalism. When she isn't working, you can find her spending time outdoors or cuddled up reading a great piece of literature.

Welcome to the team Rachel!

Google Re-Brands Ad Products

Google is rebranding it’s advertising offerings to help small business better use the company’s marketing platforms. The biggest change is the service formerly know as AdWords will now be Google Ads. Google will also be making use of “Smart” campaigns that use advanced machine learning tools to optimize campaigns and generate better results. Will these changes encourage more small business to try online advertising? Click here to learn more.

Un Plug

Soon, with the push of one button you’ll be able to mute all Facebook notifications! Perfect for un-plugging and taking time to enjoy summer fun. Click here to read about what is on the horizon for Facebook. 

The Cafritz Awards

It was an honor to attend Wednesday night’s 17th Annual Cafritz Awards. The inspiring event, sponsored by our client The George Washington University Center For Excellence in Public Leadership, honors outstanding performance and exemplary service by distinguished DC Government employees.  Congratulations to the finalists and awards winners - you make DC proud!

Twitter Helping Fight Fake News

Twitter is getting a jump start on the midterm elections by adding special labels to tweets from U.S. political candidates in a move to provide users with "authentic information" and prevent fake accounts. Learn about it here.

Content Binge

We’re all familiar with binge watching on Netflix - but is this content binge phenomenon applicable in a marketing strategy as well? Head on over to Forbes for a breakdown of where this trend is heading.