We love a good infographic here at IWS! We believe they’re a great way to provide shareable content across multiple platforms and here is a must read if you’re looking for ways to build stronger relationships with your customers. Don’t forget to ask us how we can create a custom infographic for your brand.View Full Post >
We use mobile apps for everything. From ordering food, communicating with loved ones, managing your finances, to keeping up with current events and social networks. So, It’s important to understand what access apps have to our personal information. Click here to learn how to audit your permissions on iPhone, Windows, and Android devices and take back control back over your data.
IWS welcomes Rachel Quinn to the team! Rachel joins our Washington, D.C. office as an Account Manager and is looking forward to working with our amazing clients.
Rachel is a graduate of Saint Joseph’s University with a B.A. in Communications Studies and Journalism. When she isn't working, you can find her spending time outdoors or cuddled up reading a great piece of literature.
Welcome to the team Rachel!
Google is rebranding it’s advertising offerings to help small business better use the company’s marketing platforms. The biggest change is the service formerly know as AdWords will now be Google Ads. Google will also be making use of “Smart” campaigns that use advanced machine learning tools to optimize campaigns and generate better results. Will these changes encourage more small business to try online advertising? Click here to learn more.
Soon, with the push of one button you’ll be able to mute all Facebook notifications! Perfect for un-plugging and taking time to enjoy summer fun. Click here to read about what is on the horizon for Facebook.
We all know how important social media can be to help market your brand or business in today’s competitive marketing environment. But do you have a plan or cadence for where or how you post? Learn why you need a strategy to be effective, and make your efforts worthwhile with these seven reasons why. Click here to learn.
It was an honor to attend Wednesday night’s 17th Annual Cafritz Awards. The inspiring event, sponsored by our client The George Washington University Center For Excellence in Public Leadership, honors outstanding performance and exemplary service by distinguished DC Government employees. Congratulations to the finalists and awards winners - you make DC proud!
Congratulations to the Stanley Cup Champions Washington Capitals! What a win!
Such disappointing news! The World Cancer Research Fund has released a report that no amount of bacon or alcohol are safe. Will that deter you from indulging? Read the recommended dietary guidelines here.
Twitter is getting a jump start on the midterm elections by adding special labels to tweets from U.S. political candidates in a move to provide users with "authentic information" and prevent fake accounts. Learn about it here.
We’re all familiar with binge watching on Netflix - but is this content binge phenomenon applicable in a marketing strategy as well? Head on over to Forbes for a breakdown of where this trend is heading.
We honor the incredible brave men and women who gave everything for our great country.