Boot Camp for Brittany

Back

Boot Camp for Brittany

IWS Account Manager Brittany Dugan spent yesterday in a digital marketing boot camp. This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn​, not only equipped her with the latest thinking in digital marketing strategy, but it is also preparing her to become an AMA Professional Certified Marketer® in Digital Marketing.

In this session they reviewed best practices for Google Adwords and social advertisement, compared social platforms and discussed segmentation. After the conference, Brittany was selected to be interviewed to discuss the benefits of today's boot camp!