Lyft recently announced that they will offer a new feature to their services. Taco Bell will test what is called the "Taco Mode" in Orange County, California, from July 27 to 29 and August 3 to 5. This feature allows Lyft passengers to push a button to have their driver take them to a Taco Bell drive-thru between 9 p.m. and 2 a.m.
If successful, there are plans to expand the service across the country next year. In addition to providing passengers the ability to order drive-thru Taco Bell, Taco Mode also includes a custom in-car menu, free Doritos Locos tacos, and what the company calls a "taco-themed car."
Partnership marketing at its finest. Read more about it here.