Marketing Transformation

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Marketing Transformation

As the marketing landscape is going through major transformation (a.k.a. revolution), so are the competencies and skills required to lead a marketing organization.The VP of Marketing at Starbucks spoke about her career, the experiences she found most valuable, and the mindset that helped her shape her leadership style.

Our industry is in a state of flux. People are consuming content at lightning speeds, in greater volumes than ever before – thumbing through more than 300 feet of content per day (the height of the Statue of Liberty). As marketers, we’re challenged to create content that catches eyeballs and satisfies the demand. The Global Creative Director of Facebook discussed how industry leaders can collaborate to meet – and exceed – consumer expectations and ultimately elevate the mobile experience.

Over the last few days, I enjoyed meeting and getting to know marketing colleagues from across the country! We were able to discuss challenges we each face at our companies and share ideas and practices we use!