President & CEORead more
Max Fose / President & CEO
Max Fose is the President and CEO of IWS, a national advertising and public affairs firm with offices in Phoenix, Arizona and Alexandria, Virginia. His work on behalf of the firm’s business, public affairs, government, and non-profit clients has been recognized by news publications such as The Wall Street Journal, U.S. News and World Report, Newsweek, The Industry Standard, Interactive Week, The Washington Post and Forbes ASAP.
Max has shared his expertise widely through appearances on ABC World News Tonight, CBS Evening News, CNN, MSNBC, C-Span, the News Hour on PBS, and many international outlets. He speaks frequently on topics ranging from effective messaging and digital strategy to the opportunities of using social media. He co-authored The Internet and Campaigns: Interactively Empowering Citizens for the Chicago Policy Review and served as a Practitioner in Residence at the Institute for Politics, Democracy, and the Internet at George Washington University. In addition, for two years, Max Fose was an Expert Panelist for the Congress Online Project that studied and recommended best Internet practices to the United States Congress.
Max was recognized by Politics Online, Harvard University and the American Association of Political Consultants as one of the 25 Internet professionals who are changing the world of politics.
Max Fose is a current board member of The Phoenix Symphony and All Saints’ Episcopal Day School. His civic involvement also includes having served on the boards of the Make-A-Wish Foundation of Arizona and Esperanza, participating in the Anti-Defamation League’s Glass Leadership Program, and serving on the City of Phoenix’s Alhambra Village Planning Committee.
Max Fose is a graduate of Grand Canyon University where he recently was inducted into their Alumni Hall of Fame. He resides in Phoenix with his wife Shannon and their children.
Creative & Strategic DirectorRead more
Paul McKay / Creative & Strategic Director
As a partner in IWS and head of day-to-day operations, Paul serves as our clients’ chief advocate in ensuring that goals are met, schedules are kept and budgets adhered to, as well as acting as the Creative Director. With more than 15 years’ experience in public affairs and marketing serving non-profits and trade associations as well as corporate clients, he makes sure every IWS client gets the best work possible when it comes to function, content and design.
Prior to joining IWS, Paul launched and served as Vice President of the Interactive Division of Home Front Communications, a full-service agency, where he recruited and managed a team of web developers, designers and producers. Under his leadership, the agency enjoyed a dramatic growth from the Interactive practice. Paul’s clients included the American Red Cross, the Robert Wood Johnson Foundation, the Gates Foundation, the American Association of Railroads, the Generic Pharmaceutical Association, the Ad Council and the Department of Homeland Security.
Paul was previously Vice President for Integrated Web Strategy overseeing design and development for the firm throughout the early part of the decade. Paul also owned and operated the graphic design studio, Cambigue Design, whose client list included the Panetta Institute, National Juvenile Justice Network Center and the Chesapeake Bay Foundation. He graduated from the George Washington University and the University of Arizona.
Public AffairsRead more
Colin Shipley / Public Affairs
As the Director of Public Affairs, Colin takes the lead for our public affairs clients guiding their efforts to success. These clients have included national trade organizations, governors, the State of Arizona, the City of Glendale, and the Majority Leader of the U.S. House of Representatives.
Prior to joining IWS, Colin served as Community Relations Manager for Arizona Governor Jan Brewer where he was responsible for planning and coordinating events, travel and outreach efforts for the governor. Previously, as Political Director of the Arizona Republican Party, Colin was responsible for developing and implementing a statewide voter registration plan and GOTV efforts.
Colin also served as a Special Assistant for former Secretary of Transportation Mary E. Peters in Washington, D.C. Colin is a second-generation Arizonan and earned his degree from Arizona State University.
Account DirectorRead more
Nicole Ward / Account Director
With over 7 years of marketing and public relations experience, Nicole Ward heads a variety of accounts at IWS ranging from state agencies and local non-profit organizations to entertainment and retail businesses.
She oversees social media and online digital efforts, website launches, media buying, public relations and email marketing; managing everything from strategic planning, implementation, monitoring and on-going analysis. She continually evaluates campaign outcomes to determine their effectiveness, making adjustments to assure the highest ROI possible. Nicole is a graduate of Michigan State University with a bachelor's in Communications, a bachelor's in Spanish and a minor in Public Relations.
Operations ManagerRead more
Jen McGlasson / Operations Manager
You know how every place has one person who does a little bit of everything – and keeps the place running? At IWS, that’s Jen McGlasson.
Jen ensures that the IWS team can keep up with the ebb and flow of business by managing our operations, accounts receivable and human resources.
Prior to IWS, Jen worked as the Special Assistant to the Arizona Secretary of State where she wrote speeches, advanced events and handled the Secretary’s calendar. Later, she joined Hospice of the Valley, handling Public Relations, the Speakers Bureau and the organization’s various monthly publications. She also managed its Internet and Intranet content. Jen got her first taste of political and legislative public affairs at HighGround.
As a graduate from Arizona State University in Broadcasting, her background allows her to bring a fresh perspective to IWS’ projects – and helps her make sure every aspect of the business is running smoothly.
Account ManagerRead more
Stephanie Saccente / Account Manager
As an Manager, Stephanie uses her strong background in writing and communication to ensure the client’s message is conveyed effectively across all platforms.
Prior to IWS, Stephanie worked for several media organizations where she wrote and edited content, managed social media accounts and led website updates. She also interned for Senator John McCain in his Phoenix office.
Stephanie now uses her experience to create innovative strategies for clients to best reach their audiences.
Stephanie graduated from San Diego State University with a Bachelor’s of Arts Degree in Journalism and a minor in Economics. In her free time, she enjoys staying active, spending time with friends and family, and traveling.
Account ManagerRead more
Brittany Miller / Account Manager
With over four years of branding and digital marketing experience, Brittany enjoys working with clients to ensure an effective and consistent message is maintained across all platforms. Currently Brittany oversees the management of Maricopa Integrated Health System to insure the functionality, content of website and social media are of high-quality and are delivered to the client on schedule.
Brittany began her career as a Branding Associate at ISNetworld where she published blog posts, implemented e-mail campaigns, led website updates, and planned events.
Lead Front End DeveloperRead more
Justin Yingling / Lead Front End Developer
Justin is a well-rounded and self-taught web developer that makes it a priority to stay up with the latest trends and technology. Justin has a wide range of experience and solid knowledge of development programs and tools that he applies to our clients needs. He enjoys developing on WordPress and the GetSimple CMS platforms.
Prior to joining the IWS team, he was a developer and front-end designer for the 3rd largest automotive group in the world, The Van Tuyl Group.
Media BuyerRead more
Fran Parker / Media Buyer
Graphic DesignerRead more
Nicole Young / Graphic Designer
Nicole is an award winning graphic designer that has designed creative elements for all advertising mediums. This range includes the graphics used in the agency’s TV production, content videos, outdoor, print and digital. She has produced award winning website designs, executive reports for Fortune 100 companies, logos for well known brands, print materials for well known health systems in Arizona, and digital ads for The Phoenix Symphony.
Her government experience includes work for the Office of the Attorney General, the Governor’s Office of Education Excellence, First Things First, Maricopa Integrated Health Systems, the City of Glendale, and the Town of Paradise Valley. Nicole is a native to Phoenix and is an alumni of Arizona State University, where she earned her Bachelor’s degree in visual communication design.
Daniel Santa Cruz
Daniel Santa Cruz / Videographer/Editor
Daniel is using his video skill set to help IWS’ clients with any and all related needs.
Daniel recently graduated from Arizona State University majoring in journalism and minoring in political science. During his time in college, Daniel expanded on his knowledge of the various ins and outs of video production by working on the video board for the Arizona Diamondbacks, serving as a program coordinator for Arizona PBS, and being a multimedia editor for several student media outlets.
In his free time, Daniel enjoys road trips, exploring new places, lame puns, and making and eating any kind of Asian food.
Graphic DesignerRead more
Zulfa Ishak / Graphic Designer
Zulfa Ishak is a bilingual Graphic Designer with five years of experience in the field of design. Zulfa graduated with a Bachelor's degree in Graphic Design from the Lebanese International University in 2014.
Zulfa has a strong knowledge of both digital and print design, and an extensive experience in brand development. Zulfa has worked with multiple clients and businesses such as Marib restaurant and TEDxYouth.
Before being a Graphic Designer, Zulfa has always been an art fanatic with an ultimate love for culture, food and music.
Director of Special ProjectsRead more
Shannon Fose / Director of Special Projects
Shannon joined the IWS team to increase the focus on organizational excellence. As Director of Special Projects, Shannon supports and challenges the team in its efforts to provide exceptional client service and produce a superior product while implementing best business practices.
Shannon's career began at the Phoenix-based, full-service advertising agency, Riester where she honed her ability to forecast client needs and adapt to environmental challenges. More recently she supported event plans for the Scottsdale League for the Arts, the host of the long-running Scottsdale Culinary Festival. This position included the execution of 12 fundraisers over six consecutive days with more than 90 vendors and 40,000 plus guests.
After earning her bachelors degree in Advertising and Rhetorical Advocacy with a minor in Psychology from Purdue University, Shannon moved to the warmer Arizona climate where she enjoys spending time with her family and friends.
Account ManagerRead more
Brittany Dugan / Account Manager
Brittany Dugan is an Account Manager in our Phoenix office. Prior to IWS, Brittany worked at Sun Devil Athletics where she developed and implemented advertising, communication, and marketing plans for the various sports. Brittany now uses her experience to create innovative marketing and communication strategies for clients to reach their audience.
Brittany recently graduated with her Masters of Sport Law and Business from Arizona State University and holds a Bachelor of Science degree with a Marketing emphasis from the University of Minnesota. In her free time, Brittany loves to golf, watch hockey, and spend time with family and friends.
Tony / Wolak
Account ManagerRead more
Kasey Bowser / Account Manager
Kasey joins us as an Account Manager with 10 years of marketing, brand awareness, content management, digital marketing and lead generation experience. She ensures clients’ needs are met through all social media and marketing platforms and helps to maintain new and current agency relationships.
Prior to IWS, Kasey was a Marketing Director for a financial marketing firm called APSI Marketing where she worked with clients closely and was in charge of creating ad campaigns, website and social media content, landing pages and marketing collateral. She also has experience marketing in sports performance and physical therapy, food and wine, healthcare education as well as working in the magazine industry as a home and design editor.
Kasey graduated from Arizona State University with a BA in Journalism from the Walter Cronkite School. In her free time, she enjoys playing sports and working out, spending time with family and friends, and volunteering at the local animal shelter.
Shelby JacksonRead more
Shelby Jackson / Shelby Jackson
Shelby Jackson has over 4 years of experience in digital marketing and branding from her roles in both corporate marketing and advertising agencies. She has worked with businesses in the automotive, healthcare, fitness, beauty, restaurant, home service and nonprofit industries and has a passion for driving measurable results for her clients.
An Arizona native, Shelby attended Arizona State University where she studied Communication and Media Analysis. She began her career as Digital Marketing Strategist at Barrett-Jackson where she managed editorial planning and social media marketing. Coming from the fast-paced world of live events, she’s found herself quite at home in the swiftly moving agency atmosphere. When she’s away from the office, Shelby enjoys road trips, photography and cuddling cats.