Nicole Ward

Nicole Ward

Account Director

With over 7 years of marketing and public relations experience, Nicole Ward heads a variety of accounts at IWS ranging from state agencies and local non-profit organizations to entertainment and retail businesses.

She oversees social media and online digital efforts, website launches, media buying, public relations and email marketing; managing everything from strategic planning, implementation, monitoring and on-going analysis. She continually evaluates campaign outcomes to determine their effectiveness, making adjustments to assure the highest ROI possible. Nicole is a graduate of Michigan State University with a bachelor's in Communications, a bachelor's in Spanish and a minor in Public Relations.